The Beauty Gurl Mentorship

Helps beauty pros turn their skills into real businesses — with branding, confidence, and strategy that attracts loyal clients... not burnout.

You don’t need more hustle. You need a brand that works for you.

Tell Us Your Story

You're talented but still feel stuck... you're not alone.

You’re great at what you do, but your brand doesn’t reflect your talent...

Clients price-shop instead of valuing your work,

Your Instagram looks “cute” but doesn’t convert,

You feel like you’re copying other artists instead of standing out,

You’re booked sometimes… but not consistently,

You want longevity, not just quick money.

You didn’t start this to feel confused, invisible, or replaceable.

Apply for Mentorship Now

Skill gets you started. Brand builds the business.

Most beauty pros are taught how to perform—but not how to build a brand clients trust, remember, and come back to.

That’s where Beauty Gurl Mentorship comes in.

Choose your Mentorship Now

Here’s What Changes When Your Brand Is Right.

Clients book because they trust you,

Your content finally makes sense (and converts)

You stop competing on price

Your business feels aligned instead of forced

You build something that can grow beyond the chair

You feel proud sending people to your page

Become Proud of Your Brand

Real Artists. Real Growth. Real Confidence.

  • - Alyssa W

    "Desireè is very hands on and will dive into your business like it is hers. She was organized through our mentorship and I was able to implement and hit my first $1k day"

  • - Aaliyah P

    "Learning from Desiree has been such an amazing experience! During our mentorship, she made sure I completely understood everything so I could apply it to my brand."

  • - Robin F

    "The Beauty Gurl Mentorship fueled my motivation to grow. It showed me that strategy in business makes wealth possible. I will definitely be continuing my mentorship!"

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You already have the skill.Let’s build the brand that turns it into a real business.

Mentorship

FAQs

Is this mentorship for beginners or advanced beauty professionals?

Beauty Gurl Mentorship is designed for beginner to early/intermediate lash artists—especially those who are:

  • In esthetician school
  • 1–3 years into their lash business
  • Feeling stuck, overwhelmed, or unsure how to grow
  • Graduated Beauty School and waiting to take their State Boards
  • Aspiring Beauty Professional

If you have the skill but lack clarity, confidence, or consistency, this mentorship was created for you.

Is this mentorship just about lashes or about business too?

This is way bigger than lashes.


While your craft matters, we focus heavily on branding, marketing, pricing, mindset, and systems—the things that actually turn a beauty pro into a business owner.

Think: real brand, real clients, real longevity.

I don’t have a big following. Will this still work for me?

Yes—100%.
You do not need a large social media following to succeed in this mentorship. We focus on connection, clarity, and conversion, not chasing viral moments.

Small audience + clear brand > big audience + confusion.

What makes Beauty Gurl Mentorship different from other programs?

This mentorship is:

Personalized (not one-size-fits-all)

Supportive, not judgmental

Action-based, not fluffy

Built from real-life experience, not theory

You’re not just given information—you’re guided through how to apply it to your business.

How long is the mentorship and what’s included?

The mentorship offers multiple ways to work together, including:

1-hour strategy calls

3-hour in-person sessions

A 4-week mentorship experience (virtual or in-person)

Each option is designed to meet you where you are and give you actionable steps you can implement immediately.

I feel overwhelmed and behind. Is this still for me?

Especially for you.
Beauty Gurl Mentorship was created for artists who feel:

Burned out

Discouraged

On the verge of giving up

This space is about clarity, confidence, and rebuilding momentum—not pressure or perfection.